use of new media in sports 鈥� 麻豆频道University News Wed, 10 Jul 2019 13:55:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 Patrick Walsh /faculty-experts/patrick-walsh/ Fri, 27 Jan 2017 20:44:11 +0000 /?post_type=faculty-experts&p=113169 Dr. Patrick Walsh is an聽Associate Professor of Sport Management in the David B. Falk College of Sport and Human Dynamics at 麻豆频道University.聽His research focuses on the brand management practices of sport organizations and how they can best harness the power of their brand to further their business objectives. He has examined topics such as the effectiveness of brand extensions in sport, the brand associations consumers hold for sport organizations, and the use of new media forums, specifically sport video games and social media outlets, as marketing and branding tools. 聽Prior to entering academia, Dr. Walsh worked in marketing with the NFL鈥檚 Buffalo Bills, and was an associate with Velocity Sports and Entertainment (now Team Epic), where he developed and executed strategic marketing plans for a number of today鈥檚 top sponsors of professional and collegiate sport properties.

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