Business & Economy

Rabia Razzaq G’23 Wins 2022 Intelligence++ Inclusive Design Competition

Friday, April 29, 2022, By Martin Walls
graduate student Rabia Razzaq presents her project at the 2022 Intelligence++ Showcase Competition

Rabia Razzaq G’23 presents Tailored-Relief, her winning Intelligence++ entry.

Rabia Razzaq G’23, a multidisciplinary designer and graduate student in the College of Visual and Performing Arts, won the 2022 Intelligence++ Showcase Competition, held in the Whitman School of Management on April 26.

The interdisciplinary competition—which encourages design and business students to imagine and create products, devices and services for persons with disabilities—is the culmination of a two-semester taught by College of Visual and Performing Arts Professor .

The inclusive design elective is open to both undergraduate and graduate students across the University, including students with intellectual disabilities from , a program of the Lawrence B. Taishoff Center for Inclusive Higher Education, part of the School of Education’s .

The course and competition are supported by the School of Education’s Lawrence B. Taishoff Assistant Professor of Inclusive Education and Executive Director of the Taishoff Center and Executive Director and Whitman Entrepreneurship and Emerging Enterprises (EEE) faculty member . Submissions for the showcase competition also came from students in Dickerson-Hartsock’s business development course.

Razzaq’s winning proposal—Tailored-Relief—is a wearable device for people with anxiety that features cooling pads, fidget devices and other built-in technologies to help calm the wearer.

Second place went to the team of Cata Baumgart, Lily Ernst, and Sean Zhai for Serene Senses, an app that lets users and their friends create custom sound, image and vibration-based messages for when users feel overwhelmed. Xinyi Wang placed third with Food AI, an interactive stovetop to guide cooking, help track recipe steps, give heat warnings and more.

The 2022 competition judges were:

  • Doug Cramer ’87, principal of CANY Holdings, LLC, managing member of Journey’s End Partners and managing principal of Alternative Access Capital;
  • Lori Jacobs ’92, a fine artist, set designer and industrial/product designer working in the innovative footwear and pet products industries;
  • Chris Kennedy McKelvy, advisor to Team One Sports, an esports company based in Sao Palo, Brazil, and a board member for the Joseph P. Kennedy Jr. Foundation;
  • Belle Martorano G’19, a change management and leadership consultant, founder of Rilind Consulting and Blackstone LaunchPad Entrepreneur in Residence; and
  • Gianfranco Zaccai ’70, H’09, co-founder of innovative design firm EPAM Continuum and founder of Intelligence ++, the Zaccai Foundation for Augmented Intelligence, which seeks to develop innovations to enable and empower individuals with intellectual disabilities. The program and competition prize money are funded through Zaccai and his foundation.

Other pitches the judges weighed were a device to help correct poor gait, especially in persons with disabilities (Bearett Tarris ’21, G’22, Natural Gait); a crowdsourcing platform to help teachers with lesson planning and combat burnout (Travis Ghirdharie G’22, Many Hands); a module that brings a natural setting indoors to combat stress (Ting Kang ’20, G’22, The Relaxation Pod); an app to verify truly inclusive, universally designed environments (Riley Blumenthal ’23 and Jessica Mitchell ’23, Inclusive Environments); media support for creative storytelling (Jack Rose ’24, Blade Point Media); and an app that lets users keep track of tasks (Aidan Mickleburgh ’22, G’23, Abridgd).