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Fast Company

Has TikTok Reached Its Peak? 鶹ƵProfessor Weighs In

Tuesday, August 31, 2021, By Sophie Gomprecht
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Newhouse School of Public Communicationssocial media

, assistant professor of communications in the Newhouse School, was quoted in the Fast Company story “” as well as an article for the E&E News Climatewire.

Grygiel talked about the popularity of the TikTok app, saying, “It’s a nod to the attention TikTok has generated. It’s an established platform that’s being studied now by scholars, and scholars have had various citation methods developed, so other scholars can not just read the paper, but find the content. That’s increasingly complicated in this digital time, because there’s so much more content out there. TikTok has reached a certain threshold of interest.”

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  • Jennifer Grygiel

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