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Makana Chock, associate professor of communications in the Newhouse School, was quoted in the Huffington Post story “.” Chock, who studies media psychology, says people like these movies so much because they help provide an escape to fulfill certain needs. “These include affective needs — the emotional fulfillment and pleasure we may experience in watching a romantic plot or vicariously experiencing the emotional journal of a likable character ― and diversion ― the need to temporarily escape the tensions and stress of our lives,” says Chock.