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Pumpkins used to be exclusive to pumpkin pie as the season changed to Fall. Now, however, pumpkin flavoring has been added to just about everything, from coffee to doughnuts to cookies and beyond. The Yakima Herald wrote about the pumpkin’s rise to the top, and quoted Newhouse Director of the Bleier Center for Television and Popular Culture Robert Thompson.

“Pumpkin has been around forever. It’s been an American institution from the beginning and long associated with Halloween and the jack-o’- lantern,” he said. “But for so long, there was pumpkin pie and that was about it. Now people can engage in the festive taste of fall in coffee, doughnuts and all of these other pumpkin-flavored things.”